If you are new to SEO, then trust us when we say that SEO is an ever-changing beast. Once you start to get the hang of everything, such as getting familiar with the Algorithm of Google and knowing which factors to focus on, then it is so easy for you to do google friendly SEO.
Steps On How To Do Google Friendly SEO:
Now that we know that Google updates its algorithm every now and then, what choices do we have? To be honest, the algorithms will keep on changing and improving. But some of the most common and proven SEO techniques and tactics will always remain the same.
It is highly recommended that you keep implementing them on your or your client’s website. The odds of ranking the sites will be less, but at the same time, you will be future-proofing them against the Google algorithm changes.
On-Page Google SEO Tips:
Let’s suppose that you are new to SEO and you are looking to make powerful and impactful changes; you need to consider the following on-page Google SEO tips.
1: Longtail Keywords:
Focus on longtail keywords instead of just regular keywords because longtail keywords have high search volume and less competition.
Trust us, the longtail keywords are more useful than the shorter ones. So, instead of searching for “SEO strategies,” you need to search for “the best SEO strategies in 2023” to get legit results.
2: Alt Text For Images:
One of the most neglected things in SEO is the alt text. It is a short description of an image. The alt text has always remained one of the most important ranking factors for Google. All you need to do is to make sure that your alt text gives us a natural description of the image.
Don’t make it too complex!
When you use keywords in the headings, you are basically signaling the Google search engine and the end-user that your content is focusing on the search term. Think about the headings as the table of content; they provide context to the end user. Just place the focused keyword in the heading in such a way that it makes good sense.
4: Good UX:
Focusing on the keywords is a good thing. But if you are not providing a good user experience to the end-users, then you can expect a higher bounce rate. The higher the bounce rate of the page or website, the more negative impact you’ll receive from Google.
5: Consider Media Types:
If you are looking for something that will indirectly benefit your SERP rating and ranking, then you need to include different media types on your website or page. Make your website or webpage more and more engaging.
6: Make Use Of Internal Links:
Did you know that Google crawlers spend time on your page when they’re ranking the entire website? So, to make the crawlers stay more on your website, you need to include legit internal links. For this, you will need to write engaging and informational content.
7: Focus On Keyphrases:
Awareness, decision, and consideration. These are three of the main phases of the funnel that you, as an SEO expert, need to focus upon.
More than 90% of marketers create content for their own brands, and they tend to target top-of-funnel keyphrases.
Off-Page Google SEO Tips:
1: Get Rid Of Spam Links:
There was a time when people used to rank their websites using spammy backlinks. Well, that time is long gone. However, backlinks are still considered to play a major role in ranking a website or a webpage, the quality of the backlinks matters a lot.
2: Build Your Brands Reputation:
Since 2000, Google has been emphasizing building a strong brand reputation. Whenever a brand is consistent, they not only increase its organic traffic but also tends to increase its per-month sales. Building a strong brand reputation will for sure grab a lot of organic traffic, which will turn out to be beneficial for you.
3: Create a Good Content Strategy:
You know what they say, content is the king, and SEO is its kingdom. Make sure that you are focusing on providing the end-user legit and authentic information. Misleading content will increase your bounce rate.
4: Diversify Your Backlinks:
Now you might be wondering what diversifying the backlinks means, right? Well, it simply means that you need to get backlinks from as many websites as possible. Just make sure that you do not start spamming the backlinks. Always get backlinks from good websites.
5: Increase Your Authority Score:
You can never expect good authority from every topic. But you should at least try. Your content should be informative, and the user experience should be so good that Google crawlers increase the authority score of your webpage.
These are just some of the on-page and off-page google SEO tips that you need to follow in 2023. The Google algorithm changes every now and then, but the above-mentioned things are evergreen. Mostly Importantly First Discuss your work with some best agency that will be very beneficial for your business’s future growth.