Lead Generation

Lead Generation

Warming up potential clients to your business via online content or ads and getting them on the path to eventually visiting your website, store or attending an event. When a prospect initiates a relationship with you by showing an interest in your business, the transition from stranger to client/customer is much more natural.
B2B lead generation services

Why B2B lead generation services is important?

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads. As you can see in the diagram on the side, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer. There are several platforms that offer lead generation, from Facebook to LinkedIn to YouTube to Google Ads… at Stone Marketing Group we can help you determine the right fit and the right strategy to take your business to the next level.