In today’s noisy online environment, lead generation has become an intricate process that takes patience and finesse to master.
For a business’ marketing campaign or sales pitch to stand out among the competition- which was previously made easier by doing things like sending big email blast notifications asking folks if they wanted something pushed at them – now it requires understanding how customers respond differently depending on their level of interest in your product/service offerings as well creating messages explicitly tailored towards each individual prospect.
So in the world of lead generation, a reliance on one or two channels to blast a prospect list and follow up with a phone call is the approach of yesterday.
Modern lead generation is also likely to traverse multiple departments within a business.
Embracing lead generation is critical for all B2B businesses, as well as any B2C business that is looking to scale significantly.
Lead generation campaigns also have a clear correlation to increased revenue. For example, a recent Marketo Engage study noted that businesses that employ a mature, well-developed lead generation process could achieve 133% greater revenue than companies that are not using a lead generation process. So there is a clear revenue generation benefit.
The lead generation process is essential to building warm, well-qualified leads that can help your business morale and efficiency. For example, a good lead gen process will have sales teams spend more time selling than prospecting for new customers on their own; it’s a great way to increase production! Additionally, marketing often starts off this chain of events as they work collaboratively with other departments like sales to win over potential clients.
Stone Marketing Group is a full-service digital marketing agency. We help our clients generate leads and increase sales through content marketing and lead gen techniques. Our team has significant experience in using the latest techniques to target users with content relevant to their position within the buying process, yielding higher conversions and positive ROI.
We know marketing and would love to help you grow your business and client base. Stone Marketing Group is the perfect partner for you if you want help generating leads and increasing sales. Contact us today for more information!
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What People Say About Us
Tricia did a fabulous job promoting my Insurance business on Facebook! She is very timely, sent updates, very organized and made the postings run very smoothly! Thanks Tricia!
I've worked with Tricia for about two years and can say that she's a consummate professional. She works to understand your goals and takes a very strategic approach to marketing. She's sensitive to the sometimes constrained budgets of small businesses and truly makes an effort to get as much value and positive results as possible. Tricia is very responsive and will proactively reach out with information as well. Would definitely recommend.Crystal R.
It's been a pleasure having Tricia on my team and is a valuable asset to my company. Tricia is smart, energetic, and wonderfully positive. She is a strategic thinker and provides brilliant service. Any organization or business will benefit from her array of digital services and her mastery of the industry.Lee A
Social Media marketing for many businesses is a moving target. Companies like ours need concise thinkers with the know-how and strategic ideas to move a vision forward. Stone Marketing Group delivered for us.Zandolee Media
Tricia is so good at what she does! I have been using her for my social media for a while now. People are noticing and commenting all the time about my posts. Everything she does for me is so right on and I am thrilled with her services - she is worth every penny I pay her.MaryPat M.
Tricia Stone, leader of Stone Marketing Group, is delightful to work with; she provides true value and delivers excellent service to her clients. I highly recommend Stone Marketing Strategy for any small business marketing needs.Melanie D.
I hired Tricia as a digital marketing consultant/acting Director of Marketing for EMA, a digital marketing agency where I served as a Director of Operations. I can truly say that she is one of the best hires I've had: compassionate, creative, and sharp. Tricia demonstrated a high level of experience, despite incredible intensity and pressure in the organization, and led our team of managers, against a lack of resources and a challenging environment. I hope to work with her again and any company would be lucky to have her on board.Simona G.
Tricia Stone is tremendously talented in what she does and is a marketing guru. She helped me immensely as I was starting my event management company and needed to get on the map. She shared great insight, especially with LinkedIn. She also has so much content that she can share on numerous learning platforms, which I have gone to and benefitted by greatly. Not only are Tricia's marketing skillsets game-changing, she is tremendously personable and willing to give you all the time you need. If you are trying to reinvent your business in any way, are starting off anew, or just need to take your company's presence and reputation to the next level, contact Tricia!Kari J.
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