There is no single way that will lead you to become an SEO expert. Why? Well, the answer is simple, the field of SEO is quite vast. But this does not mean that you cannot know what it takes to become an SEO Specialist. At the same time, a lot of people who opt for SEO begin with traditional SEO techniques and narrow themselves down to a single domain. This is because mastering all of them is not possible.
How To Become An SEO Specialist?
With technology on the rise, learning things off the internet is not a problem anymore. That is right, and you can learn countless skills on your own. However, if you are planning on become an SEO Specialist, then it is highly recommended that you go through the steps we’ve mentioned below.
- Learn the basics of how all the popular search engines work
- Learn the concept of the search engine marketing
- Get online training in search engine optimization
- Choose the right mentor
- Practice SEO with different tools
- Be patient
Out of all these points, the last one is the most important. This is all because SEO takes time to show the results. It is like sowing a seed in the ground; you will have to wait a couple of weeks or even months to see results.
How Search Engines Work:
The first and foremost thing that you need to understand when learning SEO is how the search engines such as Google, Yahoo, and Bing work. Each type of search engine has different ranking factors and algorithms, which means that all of them have different SEO criteria. None of the search engines release their ranking factor, but a lot of marketers have now cracked what works and what does not. An SEO expert would be well familiar with the ranking factors such as:
- Domain Authority
- Domain Age,
- SEO optimized Content
- Page loading Speed
- SSL Certificate
- Social Profiling and Signals
- Technical Aspects
- Good UI/UX
Keep in mind that websites are ranked primarily on the basis of how well they meet the search engines ranking factors and practices. The website will contain a lot of pages that will rank high on the SERP, while the others will not. So, don’t worry about them; give them time to get indexed and crawled again and again. If they contain information that people search for, then for sure, they’ll start to rank on the search engine page.
Learning The Basics Of Search Engine Marketing:
Prior to diving into the world of SEO, you first need to have a general idea about the discipline that makes up search engine marketing work. That’s right; you need to have a clear vision of what you expect from SEO and what results in the tools will fetch.
Get Proper Training:
There are three different types of SEO that you will have to learn about if you want to become an expert. They are:
1: On-Page SEO:
On-page SEO has everything to do with what is found on the page of the website. Things like the Content, the images, the videos, and the heading needs to be well-optimized for the end-users and the search engine.
The most important elements of on-page SEO are:
- Title Tags
- Meta Tags
- Content Optimization
- Proper Headings
- Internal Links
- External Links
2: Off-Page SEO:
Unlike on-page and technical SEO, off-page SEO has nothing to do with the website or the backend. Its main purpose is to bring traffic to the website from outside. So, as an SEO expert, you will need to get backlinks from related and high domain authority websites for the promotion of your website on the internet.
3: Technical SEO:
When it comes to technical SEO, you need to keep in mind that it focuses on the overall performance of the website, such as the loading speed, the bounce rate, URL canonicalization, sitemaps, optimization of the URL, the structure of the website, the mobile-responsiveness, and etc. If your website does not pass the technical SEO checklist, then your website is bound to fail.
Choose The Right Mentor Or Agency:
This does not mean that you are going to ask a person to become your mentor. There is a lot of information on the internet, and you can learn many things from here. So, choose one channel or a person, and follow in his footsteps. Don’t create a mess by searching SEO strategies; you will end up with an endless list of strategies, and you’ll never be able to know which one works and which one does not. If you dont have time to do than Contact the Denver SEO Consultants for more discussion.
Getting Familiar With The Tools:
Until you are an SEO whiz, there is no way that you can do SEO alone. There is a lot of information that needs to be processed and decisions to be made that will take up your time if you try to do them manually. So, to get good and accurate results fast, you will have to use tools. And before you use them, it is important that you know what each tool does, regardless of whether it is paid or unpaid.