Having a digital presence is more important today than ever before. The digital world is dynamic and ever-changing, as attention spans decrease your company needs something to grab – and hold – your customer’s interest. A well-designed website can do just that – acting as a first impression and the starting point on the customer journey.
A responsive web design is a necessity in today’s digital world. Your clients and potential clients are accessing your website on various devices, from mobile phones to tablets to desktops. Your website needs to have a responsive design so that it renders correctly across all devices.
A website with chat support can be more user-friendly, as well as economically sound. Hiring a person for live chat support can be expensive, however for those companies who use a chatbot, the costs are not as high, and the efficiency tends to be greater – at least for the initial question and answer sessions. 48% of users use an online bot for connecting with the company. Make your website more user-centric by adding chatbot.
Instead of typing a search query into Google, many users opt to speak their questions – communicating directly via voice search (Voice search optimization is the process of upgrading and streamlining the information on your pages to appear in voice searches). The growing popularity of Siri, Cortana, Alexa, Echo, and Google Assistant is just a reflection of how users prefer to speak into their devices, instead of typing. Ease of use has become essential, and businesses today need to ensure they are ready for the searches of tomorrow.
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