Case Studies

Health Services

Colorado Center for Aesthetics & Rejuvation

At CO Center for Aesthetics & Rejuvenation the customer experience is at the very heart of our services. Our commitment to patient care and service is second to none and we empower our patients to age on their own terms. As a full service medical spa and lifestyle improvement center we offer world-class CoolSculpting and CoolTone Services, Facial Aesthetics & Beauty Treatments, Cosmetic Injections including Neurotoxins and Dermal Fillers and Hormone Replacement Therapy. Schedule your complimentary consultation and get started on your journey to your best self!

Objectives

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PHASE 1

Prototyping

COLORADO CENTER FOR AESTHETICS & REJUVENATION is a popular Health services provider known for its natural ingredients and passion for the environment. They like to keep their website and its content simple, but they had recognized a need to improve their digital strategy and content marketing.

This web design project was driven by content strategy: creating an engaging product catalogue site, and deepening their existing content for both search and user experience. We wanted to provide more opportunities for visitors to get to know COCAR, with more content around sustainability, environment, and community involvement. The update also included creating unique experiences for customers in the US — different homepages, and different products.
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PHASE 2

Style Concepts

Network for Edwork website design included a slight brand reposition. The logo, colours, and typography would remain the same, but the overall style needed to be updated to match their fresh new product packaging. The objective was to keep the website simple to stay true to their passion for simple ingredients, while adding vibrant splashes of colour, more illustrations, and more photography.

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PHASE 3

Bringing it all together

Network for Edwork website feels youthful and fun, and as fresh as their ingredients. We were able to use WPML to deliver custom experiences to different regional audiences, and create a powerful ‘Where To Buy’ functionality to drive conversions. The content strategy is significantly stronger, with improved lateral navigation opportunities between products, blog posts, and ingredient information. Their brand storytelling is further elevated through Instagram activity integration onto their homepage.

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View the Finished Site

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